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Radical Design Language

Posted February 20th, 2008 by Nazmul

We believe in the power of ONE, at ScreamingToaster. We believe in innovation - ONE experience can change a person's life. We believe in partnerships - ONE endeavor can establish lasting trust & mutual success. We believe in education - ONE training course can empower a developer for life. We believe in giving back - ONE open-source project can inspire future entrepreneur. ONE person can become the leader that starts a revolution. ONE company can change the world and make it a better place - join us.

I found this great article on Harvard Business School Working Knowledge series:

Consumers appear increasingly willing to make purchase decisions based upon their emotions about a product—how it looks, or sounds, or makes them feel using it. But the traditional design process based on user experience goes only so far in creating radical innovation. Harvard Business School visiting scholar Roberto Verganti is exploring the new world of “design-driven innovation.” Key concepts include:

  • Innovative product design is risky, but provides competitive advantage to companies that understand how a product “speaks” to customers.
  • Little theory exists to point the way for companies that want to create a successful design strategy beyond the traditional user-driven design process.
  • Companies often adopt one of three design strategies: launch and see, see and launch, or wait and see. Innovators may often be in the see and launch category.
  • Innovators understand and build off each other’s ideas better than the imitators do.

Read the full article here.

 

We believe in the power of ONE, at ScreamingToaster. We believe in innovation - ONE experience can change a person's life. We believe in partnerships - ONE endeavor can establish lasting trust & mutual success. We believe in education - ONE training course can empower a developer for life. We believe in giving back - ONE open-source project can inspire future entrepreneur. ONE person can become the leader that starts a revolution. ONE company can change the world and make it a better place - join us.

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